Hi guys, I hate to start off the week on such a sour note, but I did want to post this so that you’d all know about it. A few weeks ago I was starting to run low on my HG mascara – the Kiss Me Heroine Long & Curl. Rather than make a run to my local Marukai Market to buy a new tube for $16, I got caught up in a MUA conversation about it where a couple ladies had found the mascara for really cheap on eBay. While I’m generally very cautious about buying cosmetics on eBay because of the number of counterfeits that exist on there, I didn’t really think much about buying a drugstore mascara because I didn’t think that it would be worth it to fake. I got my mascara about a week later in the mail.
I was so excited to get the mascara in the mail (my old tube had started smelling a bit funny already) I didn’t even bother to look at the packaging. I don’t remember thinking it looked off though. I did notice, once I opened the packaging, that the tube was a little smaller than my old one, and darker in color, but I didn’t think that much of it at first because I did remember Kiss Me had relatively recently increased their mascara to include 20% more product. I thought maybe I just got an older tube.
|Kiss Me Heroine Make Long & Curl fake v. real|
On closer inspection, the design and font is a little different as well. Still, I think companies sometimes change their packaging so I wasn’t suspicious until I actually opened the mascara.
So first off, I did notice the wand looked different. The one I purchased from eBay is a lot fatter and stiffer and more curved. Furthermore… the formula looked really different! The one from eBay had a much mousse-ier texture and I couldn’t see any fibers in it.
|Kiss Me Heroine Long & Curl real wand (top) v. fake (bottom)|
I went back to the tube and couldn’t see any fibers in the tube their either. Then when I tried it on I was really confused. It’s actually a pretty decent mascara and it must have some sort of fibers in it because it’s still pretty lengthening but then it dropped my curl completely FLAT. If you guys have seen my original review of the Kiss Me Heroine Long & Curl, you’ll know that one of the main reasons I adore this mascara is how well it curls and holds curl (and lengthens and doesn’t smudge, etc).
|Kiss Me Heroine Long & Curl fake v. real|
At this point I started kinda started freaking out because there were only two options. Either a) I got a fake or b) Kiss Me had reformulated my HG mascara – neither of which are good things! I first contacted the seller:
I just received my package last night. Thanks for the fast shipping. I’ve tried the mascara twice, and unfortunately I’m really unhappy. I just threw away my third tube of the same mascara which I’ve been purchasing from my local Japanese market. The packaging of the tube I was sent is the same, but the formula is totally different. I can’t see any fibers in the mascara, it’s a lot heavier, and it completely removes the curl from my lashes within 20 seconds. Do you know if Kiss Me recently reformulated their mascara? Or is the one I got just a dud? It’s completely different from the last three tubes I’ve purchased and the color of the tube itself is a little darker. Please let me know, thanks.
While I waited for a response, I asked everywhere I could on whether or not anyone knew if Kiss Me had recently reformulated their mascara. Kay was kind enough to reply on Twitter that the mascara retails for around 11USD in Japan and the last time it was reformulated was in February of ’09. When I heard that I was almost certain I’d gotten a fake. February of ’09 was way before I started wearing this mascara.
I got this response from the seller:
really sorry for this thing
i will contact my supplier for this this mascara
i will refund 2 u
do my best for reslove ur problem
pls dont leave negative fb
waiting 4 ur respond
I did get a full refund the next day for the $8 I paid or so. I did respond and ask for news from the supplier, but before I got an answer the seller self-deleted. I tried to notify everyone I knew on MUA who had also bought from that seller. The seller’s name was mcmfmnr09, but he or she no longer exists on eBay. I’m afraid this person might have reincarnated and will continue selling fake cosmetics on eBay. =/
In the future, I think I will only buy cosmetics from trusted retailers. From my research, adambeauty.com carries Kiss Me Heroine Long & Curl the cheapest for $11 + $2 shipping, and I know that they carry legit products. Sasa carries it too for a little cheaper (shipping is more expensive but it doesn’t matter if you are buying a lot of other stuff), but it’s unfortunately usually out of stock.
Anyway… I just wanted to let you guys know so you don’t get cheated too. I guess in the end I didn’t really lose anything since I got a full refund but the whole experience still left a pretty bad taste in my mouth so to speak. So be careful, guys!!
Tags: Kiss Me